Jeff Fisher products on sale at MyDesignShop

Through Thursday, November 19, 2009, all products by designer and author Jeff Fisher - the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives - will be on sale for an additional 10% off the posted prices at MyDesignShop.com. Shop Jeff Fisher products below and use offer code HOWWB129 at the checkout to receive your savings!

The 10% discount applies to the following products:

• "How to Survive as a Freelance Designer" Live DesignCast Registration The one-hour session is sponsored by HOW Magazine on November 19, 2009 at 4:00 p.m. ET/1:00 p.m. PT. The already discounted fee of $39 will be $35.10 with the 10% off sale.

• The book Identity Crisis! 100 Redesigns That Transformed Stale Identities into Successful Brands

• The book The Savvy Designer's Guide to Success: Ideas and tactics for a killer career as a PDF on CD

• Planning, Packaging and Promoting Yourself as a Product - On Demand Webcast

© 2009 Jeff Fisher LogoMotives

'Identity Crisis!' Author Jeff Fisher to judge first HOW Magazine Logo Design Awards

Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, will be the judge for the new HOW Logo Design Awards competition. Sponsored by HOW Magazine, the leading creativity, business and technology magazine for graphic designers, the competition has a submissions deadline of December 1, 2009.

All entries must have been produced between July 1, 2008 and December 1, 2009. There are no specific categories for designs to be submitted and work entered may have been created for real world clients, as student class assignments or just for fun. The fee for each entry is $30. Submissions are to be made online through the HOW Logo Design Awards website.

The 10 winners will be featured on the HOW website, get $150 worth of HOW books and receive a 1 year subscription to HOW magazine. In addition, a graphic will be provided for posting on websites, blogs and/or online portfolios announcing a winners' status.

Fisher, a 30+ year design industry veteran, is the author of The Savvy Designer's Guide to Success: Ideas and tactics for a killer career and Identity Crisis!: 50 redesigns that transformed stale identities into successful brands. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.

The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses. In recent years, Fisher has judged numerous competitions, including American Advertising & Design 25, the Logopond Awards, The Create Awards, and the Summit Creative Awards.

In January, Fisher was named one of design industry publication Graphic Design USA’s “People to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

© 2009 Jeff Fisher LogoMotives

Sharebrain presents 'Braintalk with Jeff Fisher'

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is featured in the interview "Braintalk with Jeff Fisher" on the international web presence Sharebrain.

The creation of German web designer Thomas Ulbricht, Sharebrain is a design-focused online magazine with articles, resources, interviews, tutorial and much more of interest to web designers and web developers.

In the piece, Fisher - the author of the books Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career - discusses his 30-year career, the average day of a home-based independent designer, and sources of inspiration. Ulbricht also asks the designer about favorite projects, how to overcome roadblocks to creativity, his likes and dislikes about the design profession, and other topics.

© 2009 Jeff Fisher LogoMotives

New Freelance Show site initiates Interview Series with 'Identity Crisis!' author Jeff Fisher

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, shares knowledge and experiences from his independent design career in an interview on the new Freelance Show blog. Fisher discusses the design career differences between now and three decades ago, the challenges of starting an independent design business, social networking as a marketing tool, and more.

The Freelance Show is a blog and podcast for graphic designers and web designers who want to start and grow a freelance business. From how to land your first client to how to determine pricing and collect payments, The Freelance Show will bring practical, real-world advice from 12-year veteran Creative Director and graphic design instructor, Neil Brown.

Fisher, a professional designer for over 30 years, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.

© 2009 Jeff Fisher LogoMotives

Author Jeff Fisher interviewed on PsPrint blog

In another example of HARO (Help A Reporter Out) leading to a great promotion opportunity, my response to writer Brian Morris' request "Identity Graphic Designer wanted for Interview" evolved into a great interview on the PsPrint blog. The interview covered various aspects of my 30+ year design career, including marketing strategies, surviving career mistakes, dealing with the challenges of an economic downturn, and more.

PsPrint is a cutting-edge Internet printing company with a focus on delivering quality, affordability, and speed, by way of a simplified online ordering system. The PsPrint blog is a frequently updated resource for designers, freelancers and art directors. You'll find valuable tips on setting up print jobs, effective, low-cost printing solutions, and creative ways to improve your design and layout skills.

© 2009 Jeff Fisher LogoMotives

Escape from Illustration Island podcast features 'Identity Crisis!' author Jeff Fisher

Recently illustrator Thomas James visited the Portland home studio of Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives. James, the host of the site Escape From Illustration Island, interviewed the designer/author for the site's podcast after reading Fisher's article "Self-Promotion the Social Way" in the October issue of the design industry publication HOW magazine. The result is "Escape from Illustration Island Podcast 5 - Social Networking with Jeff Fisher."

James felt that visitors to his site would find Fisher's take on using social networking as a marketing tool useful in promoting illustration efforts. The identity designer uses social networking to promote his design work, speaking engagements and books, such as Identity Crisis!: 50 redesigns that transformed stale identities into successful brands.

The podcast is also syndicated on the site Illustrationmundo.com.

© 2009 Jeff Fisher LogoMotives

'Identity Crisis!' author Jeff Fisher pens social networking article for October HOW Magazine

The article "Self-Promotion the Social Way," by designer and author Jeff Fisher, has been published in the October issue of the design industry publication HOW magazine. Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, shares his experiences in using social networking and social media tools to market his graphic design, writing and speaking efforts. He, and several contributors, also offer advice to others in making use of social networking sites in creative promotion.

The identity designer uses Facebook, LinkedIn, Twitter and a variety of other online resources to give his home-based studio, published books and public appearnces a worldwide presence. Adding their thoughts to the social networking piece were Justin Ahrens of the Geneva, IL firm Rule29, Nashville, TN children's illustrator Holli Conger and photographer Paul Kline from Washington, DC.

"Self-Promotion the Social Way" has been posted on the HOW Magazine website. HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design. Founded in 1985, the HOW brand now extends beyond the print magazine to annual events for design professionals, yearly design competitions, digital products and books. The magazine is published in Cincinnati by F&W Media.

Fisher, a 30+ year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.

The designer has received over 600 design awards and his work has been published in more than 100 books on identity design, self-promotion and the marketing of small businesses. In January, Fisher was named one of design industry publication Graphic Design USA’s “People to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

© 2009 Jeff Fisher LogoMotives