Another look at a chapter from Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, by Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives.
The above is just one spread of the Toppers Pizza identity re-design and rebranding effort, submitted for the book project by Shine Advertising Co.
Identity Crisis! is available at your local bookstores and online.
Image used with permission of author and HOW Books, an imprint of F+W Publications, Inc.
© 2011 Jeff Fisher LogoMotives