'Identity Crisis!' author on The Reflex Blue Show

Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the featured guest on the latest episode of the The Reflex Blue Show. Hosted by Nate Voss and Donovan Beery of 36Point, the design industry interview is available for download at the show site or from the iTunes Music Store.

Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher Logomotives, discussed his upcoming public appearances at the 2009 How Design Conference in Austin, TX this June 24-27, his thoughts on recent major brand redesigns, and making use of Twitter as a marketing tool. In addition to mentioning his book Identity Crisis!, the design author also talked about his first book, The Savvy Designer's Guide to Success (now available as a PDF on CD from HOWBookstore.com) and his upcoming volume, Logo•Type - a book about typography in identity design. The new book will be available when released by HOW Books in early 2010.

"Identity Crisis!" blog mentioned in TCG eZine

The Identity Crisis! blog is mentioned in the TCG eZine article "Make it Big by Blogging: an Interview with Jeff Fisher and Sheri L Koetting." The Web publication is an online resource of The Creative Group, a firm that focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields

In the featured article, Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, and the design firm MSLK's Sheri Koetting, are interviewed about blogs being a great low- or no-cost way to promote oneself as a business or potential employee.

Fisher makes use of the "Identity Crisis!" blog to promote the book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands. The web presence bLog-oMotives is used to make readers aware of the author's design efforts, announce speaking engagements, share design inspirations and more. A third blog, Jeff Fisher LogoMotives serves as a blogfolio for the design professional.

Fisher, also the author of The Savvy Designer's Guide to Success: Ideas and tactics for a killer career (recently re-released as a PDF on CD by HOWBookstore.com), has been blogging as a business marketing tool since 2005.

© 2009 Jeff Fisher LogoMotives

'Identity Crisis!' included in 'Best Logo Design Books for Your Graphic Design Library'

Sometimes it takes a while to find posts out there in the cyber-verse related to my design efforts or writing. Recently I came across the post Best Logo Design Books for Your Graphic Design Library on the All Graphic Design blog. My book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, was one of four suggested identity design books.

One of the others, Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work, includes examples of my logo design work. The two others, Design Matters: Logos 01: An Essential Primer for Today's Competitive Market and Logo Design Workbook: A Hands-On Guide to Creating Logos, are both in my personal design library and I would highly recommend them to anyone interested in identity design.

© 2009 Jeff Fisher LogoMotives

"Thought Leader Thursday" features interview with "Identity Crisis!" author Jeff Fisher

An interview with Jeff Fisher, the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is showcased in the Wildfire Marketing Group's weekly "Thought Leader Thursday" column. Fisher, the Engineer of Creative of Identity for the Portland-based design firm Jeff Fisher LogoMotives, discusses his 30+-year career, and various aspects of identity design and branding. Each week the Tampa, FL full-service marketing firm features industry leader interviews on its blog.