'Identity Crisis!' author on The Reflex Blue Show

Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the featured guest on the latest episode of the The Reflex Blue Show. Hosted by Nate Voss and Donovan Beery of 36Point, the design industry interview is available for download at the show site or from the iTunes Music Store.

Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher Logomotives, discussed his upcoming public appearances at the 2009 How Design Conference in Austin, TX this June 24-27, his thoughts on recent major brand redesigns, and making use of Twitter as a marketing tool. In addition to mentioning his book Identity Crisis!, the design author also talked about his first book, The Savvy Designer's Guide to Success (now available as a PDF on CD from HOWBookstore.com) and his upcoming volume, Logo•Type - a book about typography in identity design. The new book will be available when released by HOW Books in early 2010.

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