"Identity Crisis!" listed among Logo Critiques' "10 Great Logo Design, Branding and Identity Books"

Thanks to the design blog Logo Critiques for including my book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands on their list of "10 Great Logo Design, Branding and Identity Books.". Most of the featured books are already in my personal library and some of my work is included in the volume, Really Good Logos, Explained.

Logo Critiques, written by designer Erik Peterson, is a blog assisting logo designers in creating better logos by offering to give free critiques.

"I believe that through constructive feedback & critique, design can often be improved. Sometimes the truth hurts a little, but if it's honest, it'll likely make you a better designer," writes Peterson. "Not to mention a better logo and identity for your client or company."

© 2009 Jeff Fisher LogoMotives

Using Twitter to promote "Identity Crisis!"

Author and cyber pal Kristen Fischer has written the article "Using Twitter to Promote Your Book" for the independent worker site FreelanceSwitch. Twitter is one of the online resources I use to promote my books Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career (recently re-released as a PDF on CD). Fischer was kind enough to mention my book promotion efforts in the piece.

I use Twitter regularly to mention book-related speaking engagements, book signings, online sales of the books, blog entries, and mentions of my books online and in print. I will certainly be implementing the networking tool in the marketing and promotion of my upcoming book Logo•Type (HOW Books, 2010).

Fischer makes use of Twitter to market her own books, Ramen Noodles, Rent and Resumes and Creatively Self-Employed. I had the pleasure of being interviewed for inclusion in Creatively Self-Employed. In late 2007, Fischer also interviewed me for the FreelanceSwitch.com article "Veteran Designer Embraces Identity Crisis and Casual Fridays."

You can find me on Twitter at @LogoMotives. Tweet! Tweet!