Another look at a chapter from Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, by Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives.
The above is just one spread of the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group.
Identity Crisis! is available at your local bookstores and online.
Image used with permission of author and HOW Books, an imprint of F+W Publications, Inc.
© 2011 Jeff Fisher LogoMotives
