A W.O.W. from Identity Crisis!

Scattered throughout my new book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, are "Words of Wisdom" (W.O.W.) from a great group of design industry experts. I asked these individuals to contribute comments, for both designers and clients, in regards to the identity re-design process.

One of my favorite pieces of advice, directed at clients needing a new business or organization identity, is from Robin Raye of Modern Dog Design Co.:

"Find a designer you can trust, and then trust them."

You will be able to check out the other W.O.W. comments in Identity Crisis! when the book hits the shelves of bookstores worldwide in October.