The book is available for pre-sales on the Amazon.com sites in the United Kingdom, France and Germany. Do keep an eye on the shelves of your local independent bookstores - it may appear earlier than expected.
Cyber-friend, and sometimes client, Kristen King has given Identity Crisis! some virtual press on her copywriting blog, Inkthinker (and it's so nice that her blog and my book cover are color coordinated!). Thanks Kristen!
There on biznik's home page, under the heading "Indie biz tips from Marketing Mix," was Ilise's Marketing Mix blog entry about Identity Crisis!: 50 redesigns that transformed stale identities into successful brands.
Not a bad way to start the day...
I just had an email from a designer friend letting me know that they had spotted Identity Crisis! on the homepage of the international design portal Dexinger this morning (above). They also posted an additional blurb in the news section - as well as my complete press release. Thanks Dexinger!
Fast forward seven years and Ilise Benun is known as one of powerhouses behind the Marketing Mentor. Ilise and I have kept in touch since she first interviewed me back in 1999. We usually have the opportunity to catch up in person at the annual HOW Design Conferences, where we both will speak again in 2008.
This morning, Ilise gave my new book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, a great mention on The Marketing Mix blog. Thank you, Ilise!
By the way, Ilise and Peleg Top (her Marketing Mentor "partner-in-crime") present the first of HOW Magazine's Grow Your Design Business From Your Desktop Webinar series - "Get Rich in a Niche" - tomorrow, September 27th.
The design industry resource Graphics.com featured Identity Crisis!: 50 redesigns that transformed stale identities into successful brands as one of their "New Resources" in their newsletter yesterday. Watch for an exclusive Identity Crisis! online excerpt on the site in the near future.
Thanks for the exposure Graphics.com!
24 September 2007
For immediate release
(Portland, Ore) -- Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands, the new book from Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been released by publisher HOW Books, an imprint of F+W Publications, Inc. The book is currently available from all major online booksellers and will soon be on bookstore shelves internationally.
Identity Crisis! takes a fresh look at 50 before and after case studies, from designers and firms from around the world, by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success. Designers seeking inspiration - and any business considering a graphic makeover - will be presented an inside look at the challenges of redesigning identities and visual examples of creative and strategic thinking in achieving the desired results.
Jack Anderson, of the Seattle firm Hornall Anderson Design Works wrote the foreward for Identity Crisis! "Words of Wisdom," throughout the book, were provided by Sean Adams/AdamsMorika, Inc, Bob Domenz/Avenue, Tony Spaeth/Identityworks, Debbie Millman/Sterling Brands, Jack Yan/Jack Yan & Associates, design educator and author Robin Landa, Robynne Raye/Modern Dog Design Co., Mark E. Sackett/Reflectur, and the author.
Case studies presented in the volume include projects from the following firms: 3 Dogz Creative Inc. (Toronto, ONT, Canada), Advertising By Design (Clermont, FL USA), angryporcupine*design (Park City, UT USA), Avenue (Chicago, IL USA), b-design (San Diego, CA USA), biz-R (Totnes, Devon, UK), Brainforest, Inc. (Chicago, IL USA), Breathewords (Caldas da Rainha, Portugal), CC Graphic Design (Salt Lake City, UT USA), Common Sense Design (New Hamburg, ONT Canada), Connacher Design (Stamford, CT USA), Finamore Design (Brooklyn, NY USA), Fullblast, Inc. (Portland, OR USA), Glitschka Studios (Salem, OR USA), Graphicwise, Inc. (Irvine, CA USA), Hornall Anderson Design Works (Seattle, WA USA), and Identityworks (Rye, NY USA).
Other firms represented include: Jeff Fisher LogoMotives (Portland, OR USA), John Silver Design Bothell, WA (USA), MasonBaronet (Dallas, TX USA), Mayhem Studios (Los Angeles, CA USA), Modern Dog Design Co. (Seattle, WA USA), MyBrand (Lisbon, Portugal), nHarmony, Inc. (Muncie, IN USA), Octavo Designs (Frederick, MD USA), Paragon Integrated Marketing Communications (Salmiya, Kuwait), RDQ - Rdqlus Design Quantum (Omaha, NE USA), Round2 Communications - R2i (Baltimore, MD USA), Sayles Graphic Design (Des Moines, IA USA), Shapiro Design Associates Inc. (Irvington, NY USA), Shine Advertising Co. (Madison, WI USA), Sockeye Creative (Portland, OR USA), Studio GT&P (Foligno, PG Italy), Subplot Design Inc. (Vancouver, BC Canada), and Willoughby Design Group (Kansas City, MO USA)
Title: Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands
Hardbound: 216 pages
Publisher: HOW Books, an imprint of F+W Publications
Release: September 2007
Jeff Fisher has received nearly 575 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, design education, and small business marketing. In addition, Fisher also writes for CreativeLatitude.com, HOW Magazine and other design resources; and speaks about the design profession to high school classes, college students, and at international design industry events.
Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, The Savvy Designer's Guide to Success, was released by HOW Design Books in late 2004.
(* If I don't "toot!" my own horn, no one else will.)
One of my personal favorite design and art websites, Area of Design, just gave my book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands some great exposure on their homepage and in the news section of the site. Thanks, Area of Design!
Back in April 2005 the site was kind enough to do an "In The Spotlight" feature on some guy named Jeff Fisher.
Identity Crisis! was also featured this weel in the "Book Watch" section of the HOW Magazine e-newsletter with the following description:
"Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success. You'll get an inside look at the challenges of redesigning identities and see the creative and strategic thinking behind fresh design work."
HOW Books is the publisher of Identity Crisis! - and they also published my first book, The Savvy Designer's Guide to Success back in 2004. In addition, I serve on the HOW Magazine Editorial Advisory Board and the HOW Conference Advisory Council.
Look for Identity Crisis!: 50 redesigns that transformed stale identities into successful brands on your bookstore shelves in October.
Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.
One of my favorite pieces of advice, directed at clients needing a new business or organization identity, is from Robin Raye of Modern Dog Design Co.:
"Find a designer you can trust, and then trust them."
You will be able to check out the other W.O.W. comments in Identity Crisis! when the book hits the shelves of bookstores worldwide in October.