TCG eZine interviews Identity Crisis! author

The latest edition of the TCG eZine features the article A New Brand for the New Year - an interview with Jeff Fisher, the author of Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands. In addition to discussing aspects of the book; strategies for fortifying a designer's own brand image are shared.

The eZine is the online magazine of The Creative Group, a highly specialized staffing company focusing on the placement of freelance professionals in the creative, advertising, marketing, web and public relations fields.

Identity Crisis! given some 'love'

Some "love" has been sent to my book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, in the form a recommendation from the new industry blog Logo Design Love.

The project, introduced today - January 25, 2008 - is authored by David Airey, a self-employed graphic designer in Edinburgh, Scotland.

My Logo Notions column (which is greatly in need of an in-the-works update), on Creative Latitude, and bLog-oMotives are also listed on Logo Design Love as resources.

Identity Crisis! teaser No. 15

An additional sneak peek at my book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the second spread of the VanderVeer Center identity re-design submission - one of the designs from Jeff Fisher LogoMotives.

Take a look at the first two pages here. Read more about this case study on bLog-oMotives. You'll find a number of teaser spreads from the book here on the Identity Crisis! blog.

Look for the book on bookstore shelves throughout the world and on all online booksellers.

Image: Copyright © 2008 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

SNU invites students to Jeff Fisher presentation

On its website, Southern Nazarene University has invited students to attend the upcoming presentation by designer Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands:

Join the SNU Art & Design Department and the American Institute of Graphic Arts to hear Jeff Fisher, noted HOW Magazine (The Graphic Design Community’s Trusted source for Creative Inspiration, Business Advice and Tools of the Trade) conference speaker and author on Thursday, January 24, at 9:00 a.m. in the SNU Art & Design Computer Lab, Fine Arts room 146 on the campus of Southern Nazarene University, 6729 NW 39th in Bethany, OK.

Jeff Fisher to speak at AIGA Oklahoma

On Thursday, January 24th I will be speaking to members of AIGA Oklahoma in the group's first event of 2008. The presentation will be held at 7:00 p.m. at OPUBCO Communications Group/The Oklahoman, 9000 N. Broadway in Oklahoma City. Admission is $15 for professionals and $5 for students.

In addition to speaking about the book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, I will be discussing designer self-promotion methods and various aspects of my 30-year career. Books will not be for sale at the event, but I will be happy to sign copies of both Identity Crisis! and, my first book, The Savvy Designer's Guide to Success for those attending.

While in Oklahoma City I will also be visiting the graphic design departments at Southern Nazarene University and Oklahoma Christian University to speak with students, have question/answer sessions and possibly review some portfolios.

I want to thank AIGA Oklahoma President Brian Mays for his efforts in coordinating these appearances - and for the mention on his blog. I'm really looking forward to visiting Oklahoma City.

Identity Crisis! teaser No. 14

Here's another sneak peek at my book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is the first spread of the VanderVeer Center identity re-design submission - one of the designs from yours truly.

Read more about this case study on bLog-oMotives.You'll find a number of teaser spreads from the book here on the Identity Crisis! blog.

Look for the book on bookstore shelves throughout the world and on all online booksellers.

Image: Copyright © 2008 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Create Magazine features Identity Crisis!

The January/February 2008 issue of the design industry publication Create Magazine features the book Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands among its recommended books for creative professionals. Create Magazine provides creative professionals with an insider's perspective on the people, news, trends and events that influence the local advertising, design, printing, photography, film & video, animation and new media industries. Published in five regional editions, the publications has approximately 45,000 readers nationwide.

The Create Magazine web presence provides creative individuals with additional pertinent news, the opportunity to post an online portfolio, industry blogs, a job board, networking opportunities through a community forum and more.

HOW Blog notes Identity Crisis! interview

Thanks to Megan Lane Patrick, Senior Editor of HOW Magazine, for posting "Fisher on Freelancing" on the HOW Blog. It's a mention of the recent FreelanceSwitch interview - by Kristen Fischer - with yours truly. It's also a nice little plug for my book Identity Crisis! - recently released by HOW Books.

Hmmm...the situation has forced me to use that "freelance" word I detest so much. One of my often-quoted Jeffisms is:

"Freelance" is a nasty little word. It seems to imply an individual doesn’t have a "real" job, can’t get a job, isn’t truly professional in their field, and is willing to work for "free."

ZehnKatzen Times comments on Identity Crisis!

Belated thanks to Samuel John Klein, of The ZehnKatzen Times, for his additional blog comments about the book Identity Crisis! He had previously reviewed the book for the Designorati website.

Sam and I have known each other cyberly (is that legal in the State of Oregon?) for several years - but recently met for the first time at the inaugural gathering of The PDX Graphic Designers' Social Club, a Meetup group. It was great to finally connect with him in person.

Sayles Identity Crisis! submission winsDynamic Graphics Re-Design Competition

Congratulations to Sayles Graphic Design for their Grand Prize win in Dynamic Graphics' initial Re:Design competition, which is featured in the publication's December 2007 issue. The firm's rebranding of The Des Moines Playhouse is also one of 50 identity redesign case studies featured in the book Identity Crisis!. The Sayles redesign of the P.E.O. International Sisterhood identity is another Identity Crisis! feature.