'Identity Crisis!' to be at HOW Design Conference

Designer/author Jeff Fisher will be signing copies of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands during the 2008 HOW Design Conference to be held May 18-21 at the Hynes Convention Center in Boston, MA. The book signing is scheduled for Tuesday, May 20 from 5:30 to 7:00 p.m. in the HOW Conference Book Store.

The HOW Design Conference is an annual creativity, business and technology gathering for graphic design professionals This year nearly 50 speakers and wide variety of topical sessions and workshops.

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives will once again speak at the conference. Fisher's session, Planning, Packaging & Promoting Yourself as the Product, will take a look at the challenges faced by graphic designers in marketing their own services.

Attendees can choose from more than 50 sessions in a variety of tracks, including Creativity & Inspiration, Design Disciplines, Career Development and more. Optional events include pre-conference workshops, a networking lunch, Boston design studio tours and more. The Conference will also host a Design Resource Center with exhibits featuring paper, stock photography, computer hardware and software, and products from other industry vendors.

More than 3,000 graphic designers, art directors, creative directors and illustrators are expected to participate in this year's Conference. The 2008 HOW Design Conference is presented by HOW Magazine, the creativity, business and technology magazine for graphic designers. HOW is published by F+W Publications, Inc. in Cincinnati, OH.

For additional information, and to register, visit the HOW Conference website and the HOW Conference blog.

Fisher has a long-standing relationship with the HOW organization. He has made presentations at previous HOW Conferences in New Orleans, San Deigo and Chicago. In addition to writing articles for HOW Magazine, the designer has often been the subject of pieces in the publication. Identity Crisis! was released by HOW Books in late 2007, and his first book, The Savvy Designer's Guide to Success, was released by the publisher in 2004. Fisher, is also a member of the HOW Magazine Editorial Advisory Board and the HOW Design Conference Advisory Council.

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