'Identity Crisis!' on Goodreads networking site

Goodreads is a great social networking site for readers and authors, offering so much more than just the opportunity to connect with others around the world.

As explained on the Goodreads site:

Goodreads is a free website for book lovers. Imagine it as a large library that you can wander through and see everyone's bookshelves, their reviews, and their ratings. You can also post your own reviews and catalog of what you have read, are currently reading, and plan to read in the future. Don’t stop there – join a discussion group, start a book club, contact an author, and even post your own writing.

As the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, Goodreads provides yet another marketing tool for my book with my own author's page. Authors can post a detailed biography, make note of upcoming book-related events, share writings or book excerpts, participate in discussion groups, and promote their own books.

Anyone with a passion for books - and an interest in finding out what others are reading (and writing) - should give Goodreads a look.

(Note: I have added Goodreads to my previous list of social networking/media sites I use for marketing and promotion purposes.)

© 2008 Jeff Fisher LogoMotives

Summer is a great time read a book...

Thanks to Kelly Erickson, Owner and Creative Director of VisionPoints, for including Identity Crisis! on her Summer Is a Great Time to Read a Book list. Her 10 suggested beach reads appeared on the Maximum Customer Experience Blog.

Erickson writes:

This book will set you back a bit more than the others on this list but not too much for this colorful, real-life-example packed classic. After you’ve read the book, applied all the lessons, and become a fan, you’ll want to visit Jeff’s LogoMotives blog, where you can also click through his wonderful portfolio.

I appreciate the plug for the book and the comments!

Design Dump names 'Identity Crisis!' winners

Today Design Dump, the online design industry resource, announced the winners of the drawing for copies of Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands. Congratulations to the winners! Thanks to all who entered and to the Design Dump gang for coordinating the event.

'Identity Crisis!' to be available at first
Creative Freelancer Conference

While there will not be an official bookstore at the Creative Freelancer Conference - to be held August 27-29 at the Hyatt Regency in Chicago - the book Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands will be available at the event registration desk. Author Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, will also be autographing copies of the book throughout the industry activity.

The Creative Freelancer Conference, co-sponsored by HOW Magazine and Marketing Mentor, will provide independent designers, illustrators, copywriters, photographers and others with pricing strategies, marketing techniques and the best business practices for running a one-person business.

Speakers for the conference include Ilise Benun and Peleg Top of Marketing Mentor; cartoonist, artist and writer Lloyd Dangle; and PR and issues management specialist Joan Gladstone of Gladstone International. Author, speaker, trainer and entrepreneur Lee Silber and Dyana Valentine, founder and principal of Creative Consultancy, will also be making presentations. Closing speaker for the event will designer and author Jeff Fisher of Jeff Fisher LogoMotives with his session, "Reaping the Rewards of Creative Independence."

Those interested in the new event may learn more on the Creative Freelancer Conference Blog, hosted by blogmistress Colleen Wainwright of communicatrix. Additional information, and registration, is available on the Creative Freelancer Conference website.

© 2008 Jeff Fisher LogoMotives

The Sentinel ad: Jeff Fisher wrote the
book on identity design...literally!

Seldom during my 30-year career have I promoted my design or writing efforts with print ads. However, I recently redesigned the identity for my local neighborhood newspaper, The Sentinel, and as part of the compensation package publisher Cornelius Swart offered me a series of ads in the publication. The latest edition hit the streets this week with the ad marketing my local North Portland logo design efforts and my book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands.