Escape from Illustration Island podcast features 'Identity Crisis!' author Jeff Fisher

Recently illustrator Thomas James visited the Portland home studio of Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives. James, the host of the site Escape From Illustration Island, interviewed the designer/author for the site's podcast after reading Fisher's article "Self-Promotion the Social Way" in the October issue of the design industry publication HOW magazine. The result is "Escape from Illustration Island Podcast 5 - Social Networking with Jeff Fisher."

James felt that visitors to his site would find Fisher's take on using social networking as a marketing tool useful in promoting illustration efforts. The identity designer uses social networking to promote his design work, speaking engagements and books, such as Identity Crisis!: 50 redesigns that transformed stale identities into successful brands.

The podcast is also syndicated on the site

© 2009 Jeff Fisher LogoMotives

'Identity Crisis!' author Jeff Fisher pens social networking article for October HOW Magazine

The article "Self-Promotion the Social Way," by designer and author Jeff Fisher, has been published in the October issue of the design industry publication HOW magazine. Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, shares his experiences in using social networking and social media tools to market his graphic design, writing and speaking efforts. He, and several contributors, also offer advice to others in making use of social networking sites in creative promotion.

The identity designer uses Facebook, LinkedIn, Twitter and a variety of other online resources to give his home-based studio, published books and public appearnces a worldwide presence. Adding their thoughts to the social networking piece were Justin Ahrens of the Geneva, IL firm Rule29, Nashville, TN children's illustrator Holli Conger and photographer Paul Kline from Washington, DC.

"Self-Promotion the Social Way" has been posted on the HOW Magazine website. HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design. Founded in 1985, the HOW brand now extends beyond the print magazine to annual events for design professionals, yearly design competitions, digital products and books. The magazine is published in Cincinnati by F&W Media.

Fisher, a 30+ year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.

The designer has received over 600 design awards and his work has been published in more than 100 books on identity design, self-promotion and the marketing of small businesses. In January, Fisher was named one of design industry publication Graphic Design USA’sPeople to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

© 2009 Jeff Fisher LogoMotives

'Logo Design Books for the Creative Designer'
includes recommendation of 'Identity Crisis!'

Thanks to Wisconsin graphic designer Paul Her for including my book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, on his list of "Logo Design Books for the Creative Designer." The resource recommends a great variety in the 10 international volumes providing offerings showcasing symbolism in designs, logo design case studies, historical perspectives, branding, identity tutorials and more.

© 2009 Jeff Fisher LogoMotives

Neenah Paper toots about "Identity Crisis!" author Jeff Fisher on "Against The Grain" blog

I've been a fan of Neenah Paper products my entire 30+ year career, especially when I've needed quality stock for stationery packages designed for my varied clientele. However, I didn't have a personal relationship with the company until we started following each other on Twitter. (You'll find Neenah at @NeenahPaper and my ID is @LogoMotives) We really began to interact on Twitter while I was at the HOW Design Conference in Austin this past June. Since then we've had kind of an online "mutual admiration society."

A couple months ago, the offical Neenah "tweeter" (Jamie Saunders, Public Relations for Fine Paper) suggested that I be interviewed for the company's blog presence, Against The Grain. When interviewed, I was asked about social networking, my personal and career history, those in the design industry whose work I admire, creating a work life balance and more.

Part one of of Jeff Fisher of LogoMotives: Toot! Toot! went live last week. Jeff Fisher of LogoMotives: Toot! Toot!, Part 2 was posted earlier this week.

Making use of social networking led to this great promotion opportunity for my business - and I've used Twitter, Facebook, my Facebook fan page and other such methods to announce the fact. Neenah Paper, a company that certainly understands the value of social networking as a marketing and education tool, has done the same through their own Twitter and Facebook presences.

Thanks Neenah! See you in the cyber-sphere. Tweet! Tweet!

© 2009 Jeff Fisher LogoMotives

New books from friends, acquaintances and "imaginary" online pals of author Jeff Fisher

Referring to myself as an author still feels a bit odd at times. From an early age, it is something that I wanted to be "when I grew up." Well, I don't know if I've grown up but, with the publication of The Savvy Designer's Guide to Success: Ideas and tactics for a killer career (HOW Books, 2004); the 2007 release of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands (HOW Books); currently writing Logo Type for a 2010 HOW Books release; and discussions about future books, I guess I have become an author.

Anyone surviving the process understands the accomplishment of writing a book - and actually getting the thing published. In the last few months at least nine "creative type" friends, acquaintances and "imaginary" online pals have released design-related books. I wanted to take this opportunity to acknowledge their efforts and the end results.

The other day I came across Graphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks, Plus 20 Step-by-Step Projects for the Design Novice, by Tony Seddon and Jane Waterhouse. The book is an incredible resource for anyone needing a basic understanding of graphic design. It would be a great gift for a student considering a design career. I first met Seddon at a HOW Design Conference, where he was attending in his capacity as art director for UK publisher Rotovision. Hopefully our discussions about possibly doing a book together will result in a future volume.

I can't remember when I first met Seattle-based designer Terry Marks. I've been a long-time fan of the work of his firm, TMARKS. His book Good Design: Deconstructing Form and Function and What Makes Good Design Work, written with Matthew Porter, features interviews with numerous designers presenting their definitions of "good design." There's plenty of "eye candy" in this offering from Rockport Publishers.

Illustrator Holly DeWolf is among what some refer to as my "imaginary friends." We're online pals from design forums, Facebook, Twitter and elsewhere. DeWolf's book, Breaking Into Freelance Illustration: A Guide for Artists, Designers and Illustrators, has just been released by HOW Books. It's a step-by-step guide to assist illustrators in creating and promoting an independent business.

I recently just missed a "real world" Austin introduction to another "imaginary friend" - designer, artist, craftsperson and writer Patricia Zapata. Zapata's book, Home, Paper, Scissors: Decorative Paper Accessories for the Home, provides beautiful inspiration to anyone enjoying the creation of art from paper. Check out A Little Hut for a peak at the incredible artwork. I'm thrilled to have a piece of her original art awaiting display in my soon-to-be redecorated bedroom.

Steve Gordon, Jr. is absolutely RDQLUS! One of the nearly infamous HOW Conference "Speakers Gone Wild" gang, Gordon - owner of RDQLUS Creative - was initially another of my online "imaginary friends." Today he is one of my favorite design industry pals. Rockport Publisher released his book, 100 Habits of Successful Freelance Designers: Insider Secrets for Working Smart & Staying Creative, earlier this year. The book focuses on the daily habits that inspire designers to stay creative and business strategies to be successful when working on your own.

Caffeine for the Creative Team: 200 Exercises to Inspire Group Innovation is the follow-up volume to the HOW Books release Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain. The new volume offers exercises, tools and related experiences to help creative teams get the most out of their efforts. Authors Stefan Mumaw and Wendy Lee Oldfield have become friends over the years through time spent together at HOW Design Conferences.

I first met designer and educator Peg Faimon years ago when we were on the "Designers in Handcuffs" panel at the New Orleans HOW Design Conference. We've kept in touch over the years - and that resulted in her using me as a resource (more about that it a future bLog-oMotives entry) for her book, The Designer's Guide to Business and Careers: How to Succeed on the Job or on Your Own. The book is a "must have" resource for assisting designers in mapping out a successful career.

Tamye Riggs is another online "friend" that I've never met. We have an Oregon connection, a common passion for typography, and often bump into each other on Typophile, Twitter and Facebook. Riggs' new book, Typeface: Classic Typography for Contemporary Design, is a type lover's wet dream. Read more about this book in a recent bLog-oMotives "Toot! Toot!"

Illustrator, designer and speaker extraordinaire Von Glitschka lives less than an hour from my Portland home studio. However, we were online forum acquaintances long before we met in person at a HOW Design Conference in Chicago. Glitschka spent over a year creating the patterns in his book, Drip Dot Swirl: 94 Incredible Patterns for Design and illustration. The book is an excellent follow-up to his first texture volume, Crumble Crackle Burn

Any titles from this incredible assortment of books - written a collection of my friends, acquaintances and "imaginary" online pals - would be great additions to your own design library.

© 2009 Jeff Fisher LogoMotives