A W.O.W. from Identity Crisis!

Scattered throughout my new book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, are "Words of Wisdom" (W.O.W.) from a great group of design industry experts. I asked these individuals to contribute comments, for both designers and clients, in regards to the identity re-design process.

One such piece of advice, from Debbie Millman, reads in part:

If I had to one belief that I believe is most detrimental to many designers, it is this: that being a successful designer is all about being a fabulously talented designer. It is not. That is only one part of it. Being a fabulously talented designer is essentially achieving operational excellence, in the same way that Apple makes great iPods or Jimmy Choo makes great shoes.

Read Debbie's complete quote in Identity Crisis! - or check out more of her words of wisdom, and personal insights, on her blog or her Internet radio show Design Matters.

'Identity Crisis!' contributor making his mark

Every once in a while I do a Google search to see where Identity Crisis!: 50 redesigns that transformed stale identities into successful brands is popping up. Tonight I was pleased to find a mention attached to one of my favorite design people - and an Identity Crisis! contributor - Steve Gordon of RDQ - Rdqlus Design Quantum. Steve's re-design for Vickie Lea Designs, Inc. adds a unique identifying mark, and some vibrant color, to my book.

The mention of Identity Crisis! appears in Gordon's contributor bio for the online design magazine Graphic Define. Check out his article Your Creative Collective.

By the way, Identity Crisis! W.O.W. contributor Debbie Millman also has a piece in the current issue - an interview will James Victore with the title How To Think Like A Great Graphic Designer.

Image: Courtesy of Graphic Define.