"Identity Crisis!" blog mentioned in TCG eZine

The Identity Crisis! blog is mentioned in the TCG eZine article "Make it Big by Blogging: an Interview with Jeff Fisher and Sheri L Koetting." The Web publication is an online resource of The Creative Group, a firm that focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields

In the featured article, Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, and the design firm MSLK's Sheri Koetting, are interviewed about blogs being a great low- or no-cost way to promote oneself as a business or potential employee.

Fisher makes use of the "Identity Crisis!" blog to promote the book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands. The web presence bLog-oMotives is used to make readers aware of the author's design efforts, announce speaking engagements, share design inspirations and more. A third blog, Jeff Fisher LogoMotives serves as a blogfolio for the design professional.

Fisher, also the author of The Savvy Designer's Guide to Success: Ideas and tactics for a killer career (recently re-released as a PDF on CD by HOWBookstore.com), has been blogging as a business marketing tool since 2005.

© 2009 Jeff Fisher LogoMotives

TCG eZine interviews Identity Crisis! author

The latest edition of the TCG eZine features the article A New Brand for the New Year - an interview with Jeff Fisher, the author of Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands. In addition to discussing aspects of the book; strategies for fortifying a designer's own brand image are shared.

The eZine is the online magazine of The Creative Group, a highly specialized staffing company focusing on the placement of freelance professionals in the creative, advertising, marketing, web and public relations fields.