"The Ultimate List of The Best Logo Design Resources" includes "Identity Crisis!"

Just Creative Design, the blog of designer Jacob Cass, has posted "The Ultimate List of The Best Logo Design Resources" - with my book, Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands, included on the list.

The resource list also includes an earlier Just Creative interview with me (Logo Design Tips & A Not-So-Ordinary Interview with Logo Designer, Jeff Fisher), my own blog bLog-oMotives, and a listing in the "Logo Designer" category.

'Identity Crisis!' - and all other books - 50% offat HOWBookstore.com through 11.28

For a limited time my book, Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands, and all other HOW Books offerings are 50% off at HOWBookstore.com. From November 25 through November 28 take 50% off suggested retail on book orders of any size from the entire selection of books. Include coupon code BLACKFRIDAY when ordering to receive savings at checkout.

"Identity Crisis!" - recovery from being "flogged"

To have a design of which you are proud rejected is to have been "flogged." flogged magazine, the brainchild of editor/designer Jo Mulga Bill, is a website and digital download publication that provides a home for unwanted designs and unappreciated art. Creatives are asked to submit rejected work for showcasing in the PDF format magazine. Jeff Fisher Logomotives was invited to share some flogged past identity design projects in the recent November 08 issue.

Non-flogged work is also presented in each issue of the magazine, in an effort "to help our welts heal" as forms of inspiration. The November issue offers my book, Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands, as a prescribed antidote for the bruises, scrapes and cuts from being flogged. It is suggested that readers take a look at the "teaser" spreads from the book.

Download the current issue of flogged magazine, and discover additional distractions from flogging injuries, at the magazine's website. You may also submit flogged designs, and subscribe to notifications of upcoming issues, on the site.

Infographic journalist flips over 'Identity Crisis!'

Teoh Yi Chie - an infographic journalist, illustrator, and cartoonist from Singapore - posts design book reviews with great photo imagery on the Design Shelf blog. I recently came across a review and video (above), with the reviewer flipping through my book Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands, when posted on the Amazon.com page for the volume. I followed the provided link to the Design Shelf page for my book, which displays some great additional photo images.

Inside Digital Design features "Identity Crisis!"

Recently Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives was interviewed for the design industry radio program Inside Digital Design. The primary focus of the podcast, conducted by hosts hosts Scott Sheppard and Gene Gable, was Fisher's latest book Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands. - which was released one year ago.

The Inside Digital Design show airs weekly in key U.S. national markets and is then made available to a global audience, on the program's website and as a podcast via Apple’s iTunes.

Inside Digital Design Radio & TV is a weekly broadcast program providing news, information, product reviews, and in-depth interviews for today’s creative professional. Covering the latest digital design tools, tips and techniques, insights from industry icons and designers, anecdotes from the history of design, and a good dose of creative inspiration, the original content is distributed and produced by Inside Media Networks.

© 2008 Jeff Fisher LogoMotives

Writer’s Handbook Blog notes marketing efforts

The Writer's Handbook Blog offers authors book marketing advice in the entry Online Marketing Tips (Use These Today!). In part, the suggested book promotion tactics highlighted are my own - with a link to my list of social networking/media sites I have used to market my own book, Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands.

The Writer's Handbook Blog offers practical writing tips and career advice for writers, by Philip Martin, series editor of The New Writer’s Handbook: A Practical Anthology of Best Advice for Your Craft and Career.

Logoblink posts 'Identity Crisis!' fragment...

The identity design resource site Logoblink has posted what they are referring to as a "fragment" from my book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands.

'Identity Crisis!' on Goodreads networking site

Goodreads is a great social networking site for readers and authors, offering so much more than just the opportunity to connect with others around the world.

As explained on the Goodreads site:

Goodreads is a free website for book lovers. Imagine it as a large library that you can wander through and see everyone's bookshelves, their reviews, and their ratings. You can also post your own reviews and catalog of what you have read, are currently reading, and plan to read in the future. Don’t stop there – join a discussion group, start a book club, contact an author, and even post your own writing.

As the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, Goodreads provides yet another marketing tool for my book with my own author's page. Authors can post a detailed biography, make note of upcoming book-related events, share writings or book excerpts, participate in discussion groups, and promote their own books.

Anyone with a passion for books - and an interest in finding out what others are reading (and writing) - should give Goodreads a look.

(Note: I have added Goodreads to my previous list of social networking/media sites I use for marketing and promotion purposes.)

© 2008 Jeff Fisher LogoMotives

Summer is a great time read a book...

Thanks to Kelly Erickson, Owner and Creative Director of VisionPoints, for including Identity Crisis! on her Summer Is a Great Time to Read a Book list. Her 10 suggested beach reads appeared on the Maximum Customer Experience Blog.

Erickson writes:

This book will set you back a bit more than the others on this list but not too much for this colorful, real-life-example packed classic. After you’ve read the book, applied all the lessons, and become a fan, you’ll want to visit Jeff’s LogoMotives blog, where you can also click through his wonderful portfolio.

I appreciate the plug for the book and the comments!

Design Dump names 'Identity Crisis!' winners

Today Design Dump, the online design industry resource, announced the winners of the drawing for copies of Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands. Congratulations to the winners! Thanks to all who entered and to the Design Dump gang for coordinating the event.

'Identity Crisis!' to be available at firstCreative Freelancer Conference

While there will not be an official bookstore at the Creative Freelancer Conference - to be held August 27-29 at the Hyatt Regency in Chicago - the book Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands will be available at the event registration desk. Author Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, will also be autographing copies of the book throughout the industry activity.

The Creative Freelancer Conference, co-sponsored by HOW Magazine and Marketing Mentor, will provide independent designers, illustrators, copywriters, photographers and others with pricing strategies, marketing techniques and the best business practices for running a one-person business.

Speakers for the conference include Ilise Benun and Peleg Top of Marketing Mentor; cartoonist, artist and writer Lloyd Dangle; and PR and issues management specialist Joan Gladstone of Gladstone International. Author, speaker, trainer and entrepreneur Lee Silber and Dyana Valentine, founder and principal of Creative Consultancy, will also be making presentations. Closing speaker for the event will designer and author Jeff Fisher of Jeff Fisher LogoMotives with his session, "Reaping the Rewards of Creative Independence."

Those interested in the new event may learn more on the Creative Freelancer Conference Blog, hosted by blogmistress Colleen Wainwright of communicatrix. Additional information, and registration, is available on the Creative Freelancer Conference website.

© 2008 Jeff Fisher LogoMotives

The Sentinel ad: Jeff Fisher wrote thebook on identity design...literally!

Seldom during my 30-year career have I promoted my design or writing efforts with print ads. However, I recently redesigned the identity for my local neighborhood newspaper, The Sentinel, and as part of the compensation package publisher Cornelius Swart offered me a series of ads in the publication. The latest edition hit the streets this week with the ad marketing my local North Portland logo design efforts and my book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands.

'Identity Crisis!' on DesignHide

The portfolio site DesignHide posted an interview with me this week. I appreciate the mention (and photo) of my book Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands.

Design Dump has drawing for "Identity Crisis!"

The design industry resource Design Dump is currently having a drawing in which two site visitors will win autographed copies of my book Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands.

Enter the contest now through July 30, 2008 at the Design Dump website. Earlier this year Design Dump posted a review of Identity Crisis!.

Introducing HOWBookstore.com -with featured selection 'Identity Crisis!"

One of the bonus highlights of the annual HOW Design Conference is the on-site HOW Bookstore, with discounted prices on the offerings from HOW Books. Now online shoppers can benefit from those same sale prices on the new HOWBookstore.com website. With news of the site introduction, my book - Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands - is one of today's featured selections.

Through the end of June, shoppers will receive an additional 15% off an entire purchase by using the code DEGD608 at checkout on the site. Signup for the HOWBookstore.com email newsletter while visiting the site and receive notifications of upcoming special promotion savings of up to 40% off and advance knowledge of future sale events.

Thanks to Dynamic Graphics for the mention!

A quick "thank you" to Dynamic Graphics magazine for the mention of the Identity Crisis! blog in the June/July issue of the publication. Writer Daniel Schutzsmith, a professor at the School of Visual Arts, included the reference in his article "Ingredients of a Successful Capabilities Presentation," which used my "Toot! Toot!" press release "Jeff Fisher is having an 'Identity Crisis!'" as an illustration. Such press releases are included in my customizable media kit, which was featured in the Dynamic Graphics piece.

Marketing the "Identity Crisis!' book through social networks and social media

A couple weeks ago I was a member of a panel discussing "Harnessing the Power of Online Social Networks," hosted by Self-Employed Creative Professionals (SECP) in Portland. Others on the panel discussing the business advantages of social networking included writer Susan Rich of RichWriting Creative Services, Working Artists LLC founderAdrienne Fritze, and eMarketing Strategist Elgé Premeau. Christian Messer, of Whiplash Design, was the moderator for the evening.

I was asked to approach the subject of using online social sites from my perspective as the author of Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands. Panel members wanted me to showcase how I had used social networking and related media to market and promote my book. In doing so, I prepared a handout for attendees with the following examples:

MySpace - MySpace drives more traffic to my web presence and blogs than any other social networking site I've used. It allows a detailed profile, image storage, blogs - which I use to post my blog headlines with links back to my own blog sites - forums and actual social networking. MySpace is much more than simply social networking for teenagers. I have eliminated most interaction not directly related to my book and my work with the posted statement: The primary purpose of this MySpace page is to discuss and promote various aspects of graphic design.

FaceBook: Facebook is probably my favorite social networking site. For me it's actually fun, in addition to providing a great opportunity for posting a detailed profile - with links back to whatever sites you wish to post, networking, image galleries, article posting capabilities, blog auto-feeds, and much more. Again, it's very effective in driving web traffic my way. A design industry editor once asked, "Isn't Facebook just for college kids?. My response was: "Have you visited Facebook lately?" It's amazing who in the design industry is making use of the resource as a marketing and promotion tool.

LinkedIn: LinkedIn comes across as primarily a technical information resource for job seekers and those seeking specialized employees. The specialized questions and answers, along with the recent addition of "groups." does make it a bit more interactive. I wish the navigation wasn't so "clunky." Still, making use of the detailed profile has been a great self-promotion tool. The more information provided the more successful LinkedIn will be for the user.

biznik: biznik - Business networking that doesn't suck - is one of the most user-friendly social networking/media sites. It's easy to connect with other members and to create an actual dialog with them. The detailed profile, ability to post articles and other aspects make it a value resource for the independent business person. Local "real world" networking events are an added benefit. As in many of the examples, there are additional benefits with paid memberships.

naymz: I'm relatively new to this site. Months ago I was invited by someone I know and I did little to complete the profile until a discussion with my fellow panel members. Less than one hour of work and a great deal of traffic was coming my way - primarily due to the blogs feeds to my personal profile.

Flickr: Referring to this resource as social networking may not be the first thing that comes to a individual's mind when visiting the site. The storage and sharing of images is it's main attribute. However, the creation of personal communities, groups and the image feeds to other social sites all become part of the online networking experience.

JumpUp: This site, from the Intuit folks, is an example of another aspect of social networking - the corporate-sponsored networking resource. JumpUp creates an avenue for a detailed business profile, interacting with other business professionals, creating a blog and more. My participation online also resulted in my work and book being featured in a traveling exhibit for the company. An online radio program is in the works.

StartupNation: I've been a participant on this site for some time. My primary reason for joining was that a designer shouldn't be networking only with other designers - one needs to be interacting with business people who may become potential clients. StartupNation provides an opportunity to mingle with business people through forum participation, forum postings, a detailed profile, blogs, articles and podcasts.

Adholes: This online networking resource is primarily for the advertising professional. It's a great vehicle for networking through forum participation, posting blogs and articles, and scheduling local meetups through groups. Besides, I like the name of the group, and their tagline: "Ad industry schmoozing without the expensive restaurant tabs."

Fast Pitch: I initially made use of this site for the press release distribution capabilities. Fast Pitch now includes greater networking opportunities, blog feeds and more.

Fast Company: This is the social networking and social media presence of my favorite business magazine, Fast Company. You can network, join groups, post articles and more.

GOOD Magazine: I'm fairly new to GOOD. It's another publication that allows its readers and members to socially interact. My profile, with pertinent information posted, has drawn traffic to mt site and blogs.

Zoodango: This site recently went through a major update. I haven't yet checked out all of the features.

Ziki: The site allows you to network with others, post links, and revieve auto-feeds from blogs and Flickr. The blog feeds are especially effective in bring me a great deal of traffic.

Small Business Online Community: This offering, from Bank of America, is somewhat new and evolving. A forum allows for customer interaction, articles are posted by experts and more is offered on a regular basis.

This is far from a complete list of the sources available for social networking and social media. As mentioned earlier, these are just the resources I put into play in marketing and promoting my book, Identity Crisis!. As you can see, from each page example, I have taken the opportunity to establish a somewhat consistent look in the content and imagery used in each profile. The photo of me is the same in many, my logo is an identifying mark for most, the same book cover image is featured, mentions of the book are always included, and website, or blog, addresses are used with consistency.

Still, it the examples presented should give many people ideas of where they might look for added marketing opportunities.

For a look at portfolio sites check out my earlier piece Marketing logo design efforts with online resources.

© 2008 Jeff Fisher LogoMotives

eMarketing Strategist touts 'Identity Crisis!' social networking promotion methods

Elge Premeau, the eMarketing Strategist, writes on her My Travels on the Net blog about my use of social networking to market my book Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands. Read about it in her post Case Study: How Social Networking Can Sell Books.

Elge and I recently met at a Portland biznik event. biznik is an online and "real world" social network with the tagline "Business Networking That Doesn't Suck." We soon found ourselves members of a panel, with two additional "biznikers," for a discussion on social networking to be presented at a Self-Employed Creative Professionals (SECP) event.

For the SECP discussion, "Harnessing the Power of Online Social Networks," I was given the assignment of introducing social networking and social media as marketing tools from the perspective of an author. In doing so, I presented the event attendees with a handout listing the wide variety of such resources used to promote Identity Crisis! and have since posted that information on bLog-oMotives.

'Identity Crisis!' contributor Mayhem Studiosfeatured in FreelanceSwitch interview

Calvin Lee, the Principal and Creative Director of Mayhem Studios, gives Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands a mention in an interview on the design industry site FreelanceSwitch. Mayhem Studios is represented in Identity Crisis! with chapters about the firm's own identity re-design and that of the Fagerholm & Jefferson Law Corporation.

'Identity Crisis!' to be at HOW Design Conference

Designer/author Jeff Fisher will be signing copies of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands during the 2008 HOW Design Conference to be held May 18-21 at the Hynes Convention Center in Boston, MA. The book signing is scheduled for Tuesday, May 20 from 5:30 to 7:00 p.m. in the HOW Conference Book Store.

The HOW Design Conference is an annual creativity, business and technology gathering for graphic design professionals This year nearly 50 speakers and wide variety of topical sessions and workshops.

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives will once again speak at the conference. Fisher's session, Planning, Packaging & Promoting Yourself as the Product, will take a look at the challenges faced by graphic designers in marketing their own services.

Attendees can choose from more than 50 sessions in a variety of tracks, including Creativity & Inspiration, Design Disciplines, Career Development and more. Optional events include pre-conference workshops, a networking lunch, Boston design studio tours and more. The Conference will also host a Design Resource Center with exhibits featuring paper, stock photography, computer hardware and software, and products from other industry vendors.

More than 3,000 graphic designers, art directors, creative directors and illustrators are expected to participate in this year's Conference. The 2008 HOW Design Conference is presented by HOW Magazine, the creativity, business and technology magazine for graphic designers. HOW is published by F+W Publications, Inc. in Cincinnati, OH.

For additional information, and to register, visit the HOW Conference website and the HOW Conference blog.

Fisher has a long-standing relationship with the HOW organization. He has made presentations at previous HOW Conferences in New Orleans, San Deigo and Chicago. In addition to writing articles for HOW Magazine, the designer has often been the subject of pieces in the publication. Identity Crisis! was released by HOW Books in late 2007, and his first book, The Savvy Designer's Guide to Success, was released by the publisher in 2004. Fisher, is also a member of the HOW Magazine Editorial Advisory Board and the HOW Design Conference Advisory Council.

Sigma Chi has 'Identity Crisis!'

Actually, the Sigma Chi Fraternity itself is no longer having an "identity crisis." The identity of the organization, as redesigned by by the Chicago firm Brainforest, is a case study in the book, Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands. The rebranding effort also included The Magazine of Sigma Chi - which is featured in the HOW Books release. The national headquarters of the institution does have a copy of Identity Crisis!.

Editor Susan Lorimor shared that the Spring 2008 issue of The Magazine of Sigma Chi has a mention of Identity Crisis! on its "Books by Sigs" page. As noted in the publication:

Identity Crisis! gives readers a detailed, illustrated behind-the-scenes look at how 50 businesses and organizations, including Sigma Chi, reinvigorated their public images through redesigns of their logos, Web sites and promotional materials and other publications.

When writing Identity Crisis! I was pleased to get the Brainforest submission. As an active member of the Beta Iota chapter of the Sigma Chi Fraternity, while at the University of Oregon (back in the late 1970's), I was very familiar with the "before" designs of the organization.

Design Dump praises 'Identity Crisis!'

The design industry web presence Design Dump just posted a review of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands on their site. The review states:

What a great book! If you're a graphic designer, and love logo/identity design, then you'll indeed enjoy this book. Who doesn't love to see the "Before and After", then perform their own critiques. This book is also a great resource for getting new fresh ideas for successful identity systems. And wait...Yes, it's hardbound. A nice touch. Another great book by Jeff Fisher of LogoMotives

Watch for information about an upcoming Design Dump drawing to win an autographed copy of Identity Crisis!.Thanks for the mention!

A W.O.W. from Identity Crisis!

Scattered throughout my new book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, are "Words of Wisdom" (W.O.W.) from a great group of design industry experts. I asked these individuals to contribute comments, for both designers and clients, in regards to the identity re-design process.

One such piece of advice - from Sean Adams of AdamsMorioka, Inc. - reads:

"Hire the designer that you feel comfortable with, who is willing to truly listen to you. Explain your expectations, in deliverables and time. Pay more than you want to. It's worth it."

Visit the AdamsMorioka website to learn more about the company and see examples of their design work.

Oregon Department of Forestry - A case study

In its seventy-nine-year history, the Oregon Department of Forestry has been represented by a series of identities. Most recently, in 1971, the department adopted a half-tree logo (below).

They had been using this logo for nearly two decades when a change was proposed. Many within (and out of) the State of Oregon government agency disliked the image and found that it was confusing to many others. Some thought the thin half-tree graphic conveyed a message of unhealthy forests.

The new logo (above) conveys a much more simplified and organic image, while maintaining some the inherent formality of a government agency identity. It projected the Department of Forestry's growing involvement and interest in all forest resources, including air, soil, water and trees. The new image is more inline with the Oregon Board of Forestry's new guiding policy document, the Forestry Program for Oregon.

The logo is the department identifier on all printed collateral, vehicles, uniform shoulder patches, the website and other materials. It is widely recognized due to the carving of the logo on signage at the Oregon Department of Forestry headquarters and throughout the state at ranger stations and state forest boundaries (above).

The rebranding of the Oregon Department of Forestry by Jeff Fisher LogoMotives is one of 50 case studies, from designers and firms around the world, featured in my latest book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands. The actual spread from the book is shown below. The volume was released by HOW Books in late 2007.

Identity Crisis! teaser No. 16

An additional sneak peek at my book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the spread featuring the Oregon Department of Forestry identity re-design case study - one of the designs from Jeff Fisher LogoMotives.

You'll find a number of teaser spreads from the book here on the Identity Crisis! blog.

Look for the book on bookstore shelves throughout the world and on all online booksellers.

Image: Copyright © 2008 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

'Designer' takes a look at 'Identity Crisis!'

In the upcoming issue of Designer, the magazine of the University and College Designers Association (UCDA), editor Kirsten Ruby takes a look at the book Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands in her The Designer's Bookshelf column.

Ruby writes:

If browsing before-and-after logo designs fascinates you (and it does most designers), Identity Crisis! should be just what you need for a creative boost. UCDA Designer magazine advisory board member Jeff Fisher explores 50 logos from colleges, universities, restaurants, businesses, nonprofit organizations, and foundations, and shares the detailed creative background about each. The old and new identities are dissected and discussed, and Fisher provides eaxamples of the new logos as stand-alone art and in application. Especially interesting are the descriptions of the redesign process from both the clients and designers' perspectives.

Design*Sponge mentions Identity Crisis!

It was great to have a little mention of Identity Crisis! in a post on the Design*Sponge blog yesterday. (Hmmm...I think the "Brand Makeover" addition to the book title in the D*S reference came from the headline when Identity Crisis! was featured in HOW Magazine) The blurb on ordering Identity Crisis! certainly stirred up a lot of interest in the book.

Check out Design*Sponge - it offers a great commentary on all things design.

Identity Crisis! - a "best logo design resource"

Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands has been sent some additional "love" from designer David Airey's identity design blog Logo Design Love. My book has been listed among 70 of the best logo design resources.

Read more about listings associated with Jeff Fisher LogoMotives on bLog-oMotives.

Identity Crisis! at the Art Institute

On Thursday, February 28, I will be making a presentation about Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands to students at The Art Institute of Portland. I'll be speaking from noon until about 1:00 p.m. in Room 262 of the facility at 1122 NW Davis St. in Portland, OR.

HOW Blog mentions Identity Crisis! interview

Thanks to the HOW Blog for posting a mention of the recent TCG eZine interview in regards to Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands. The blog is part of the online presence of HOW Magazine, which is an element of the bigger media company that published my book.

VanderVeer Center - A case study

Dr. Elizabeth VanderVeer’s clinic, offering nonsurgical cosmetic procedures, was having an identity crisis. In the period of just over a year there had been two name changes (one logo is shown above) and a major internal business reorganization.

It was decided to rebrand the company with the Doctor’s name. Initially I was asked to maintain Papyrus as the font for the redesign. By showing the client multiple images of the font in use by local businesses I was able to encourage the use of another typeface.

Originally the client proposed that the identity have an Asian influence, with bamboo as a design element. As the project progressed further, it seemed more appropriate to create an image that worked well with the rich Tuscan colors the walls of the clinic had been painted. The font Mousse Script lent itself well to use in the identity, especially with the expressive “V” letterforms.

Once the new logo (at right) was finalized the rebranding took an unusual turn. Before a stationery package, or any collateral materials, could be designed the immediate creation of a two-page magazine spread was required to meet an impending deadline for the premiere issue of a new publication.

The previous ads (at left) ran over a period of the previous six months and demonstrated the split personality of the business at the time.

The fact that Dr. VanderVeer was an artist led to the proposing of “The Art & Science of Image Enhancement” as a tagline. With the photo images of Loma Smith, the colors of painted walls in the clinic and the new identity, the ad effectively introduced the VanderVeer rebranding. The ad became the inspiration for all other marketing and advertising pieces.

The rebranding of the VanderVeer Center is one of 50 case studies, from designers and firms around the world, featured in my latest book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands. The volume was released by HOW Books in late 2007. Read more about the book on the Identity Crisis! blog.

The initial two-page VanderVeer Center ad (above) was honored with a 2007 Summit Creative Award. A one-page version of the ad appears in The Big Book of Layouts. The VanderVeer Center logo is featured in The Big Book of Logos 5. The rebranding case study is also posted on the membership site The Designers Inner Circle.

© 2008 Jeff Fisher LogoMotives.

TCG eZine interviews Identity Crisis! author

The latest edition of the TCG eZine features the article A New Brand for the New Year - an interview with Jeff Fisher, the author of Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands. In addition to discussing aspects of the book; strategies for fortifying a designer's own brand image are shared.

The eZine is the online magazine of The Creative Group, a highly specialized staffing company focusing on the placement of freelance professionals in the creative, advertising, marketing, web and public relations fields.

Identity Crisis! given some 'love'

Some "love" has been sent to my book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, in the form a recommendation from the new industry blog Logo Design Love.

The project, introduced today - January 25, 2008 - is authored by David Airey, a self-employed graphic designer in Edinburgh, Scotland.

My Logo Notions column (which is greatly in need of an in-the-works update), on Creative Latitude, and bLog-oMotives are also listed on Logo Design Love as resources.