Jeff Fisher products on sale at MyDesignShop

Through Thursday, November 19, 2009, all products by designer and author Jeff Fisher - the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives - will be on sale for an additional 10% off the posted prices at MyDesignShop.com. Shop Jeff Fisher products below and use offer code HOWWB129 at the checkout to receive your savings!

The 10% discount applies to the following products:

• "How to Survive as a Freelance Designer" Live DesignCast Registration The one-hour session is sponsored by HOW Magazine on November 19, 2009 at 4:00 p.m. ET/1:00 p.m. PT. The already discounted fee of $39 will be $35.10 with the 10% off sale.

• The book Identity Crisis! 100 Redesigns That Transformed Stale Identities into Successful Brands

• The book The Savvy Designer's Guide to Success: Ideas and tactics for a killer career as a PDF on CD

• Planning, Packaging and Promoting Yourself as a Product - On Demand Webcast

© 2009 Jeff Fisher LogoMotives

'Identity Crisis!' author cited as "marketing makeover" expert in Entrepreneur Magazine

Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, is featured as an expert on design and branding in the February 2009 issue of Entrepreneur Magazine. Fisher, author of the book Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was asked by writer Gwen Moran to critiqued several marketing element redesigns for the article Five Great - and necessary - Marketing Makeovers.

Joining the internationally recognized identity designer in commenting on the highlighted redesign projects are branding consultant and author Karen Post, the Branding Diva from Tampa, FL; and Lynette Xanders, the founder of Portland branding and research firm Wild Alchemy.

The expert panel reviewed the retail store makeover of Philadelphia shoe seller Ubiq; the collateral redesign for Patriot Consulting, Inc. of Iselin, NJ; and the new identity for Portland's Jive Software. The website makeover for CoffeeCakes.com, of Castle Rock, CO, and the new packaging for the Phoenix-based Fairytale Brownies were also critiqued.

Jeff Fisher has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004, and was recently re-released in PDF format on CD. Fisher is currently writing a book about typography in identity design. In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

© 2009 Jeff Fisher LogoMotives

'Identity Crisis!' - and all other books - 50% offat HOWBookstore.com through 11.28

For a limited time my book, Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands, and all other HOW Books offerings are 50% off at HOWBookstore.com. From November 25 through November 28 take 50% off suggested retail on book orders of any size from the entire selection of books. Include coupon code BLACKFRIDAY when ordering to receive savings at checkout.

Introducing HOWBookstore.com -with featured selection 'Identity Crisis!"

One of the bonus highlights of the annual HOW Design Conference is the on-site HOW Bookstore, with discounted prices on the offerings from HOW Books. Now online shoppers can benefit from those same sale prices on the new HOWBookstore.com website. With news of the site introduction, my book - Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands - is one of today's featured selections.

Through the end of June, shoppers will receive an additional 15% off an entire purchase by using the code DEGD608 at checkout on the site. Signup for the HOWBookstore.com email newsletter while visiting the site and receive notifications of upcoming special promotion savings of up to 40% off and advance knowledge of future sale events.

'Identity Crisis!' to be at HOW Design Conference

Designer/author Jeff Fisher will be signing copies of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands during the 2008 HOW Design Conference to be held May 18-21 at the Hynes Convention Center in Boston, MA. The book signing is scheduled for Tuesday, May 20 from 5:30 to 7:00 p.m. in the HOW Conference Book Store.

The HOW Design Conference is an annual creativity, business and technology gathering for graphic design professionals This year nearly 50 speakers and wide variety of topical sessions and workshops.

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives will once again speak at the conference. Fisher's session, Planning, Packaging & Promoting Yourself as the Product, will take a look at the challenges faced by graphic designers in marketing their own services.

Attendees can choose from more than 50 sessions in a variety of tracks, including Creativity & Inspiration, Design Disciplines, Career Development and more. Optional events include pre-conference workshops, a networking lunch, Boston design studio tours and more. The Conference will also host a Design Resource Center with exhibits featuring paper, stock photography, computer hardware and software, and products from other industry vendors.

More than 3,000 graphic designers, art directors, creative directors and illustrators are expected to participate in this year's Conference. The 2008 HOW Design Conference is presented by HOW Magazine, the creativity, business and technology magazine for graphic designers. HOW is published by F+W Publications, Inc. in Cincinnati, OH.

For additional information, and to register, visit the HOW Conference website and the HOW Conference blog.

Fisher has a long-standing relationship with the HOW organization. He has made presentations at previous HOW Conferences in New Orleans, San Deigo and Chicago. In addition to writing articles for HOW Magazine, the designer has often been the subject of pieces in the publication. Identity Crisis! was released by HOW Books in late 2007, and his first book, The Savvy Designer's Guide to Success, was released by the publisher in 2004. Fisher, is also a member of the HOW Magazine Editorial Advisory Board and the HOW Design Conference Advisory Council.

It's all about proper product placement

When my first book, The Savvy Designer's Guide to Success, was released in 2004, my friend Lisa was known to reorganize bookstore shelves when coming across the volume in retail locations. As she would remind me, "It's all about proper product placement."

I now think about what she said every time I see my new book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, on a store shelf. I am always very much aware of proper product placement.

Why look, there's Identity Crisis! featured on the shelf above the design section - right next to my friend Von Glitschka's book Crumble, Crackle, Burn: 120 Stunning Textures for Design and Illustration - another HOW Books offering. What are the odds? How did that happen?

(Actually, I had just set up my little photo shoot and taken three photos, when the store manager and security were immediately all over me asking what I was doing. After explaining that I was the author of the book, and showing them some identification, I was no longer considered a possible criminal or security risk.)

Identity Crisis! showcased in HOW Magazine

This afternoon I received my February 2008 issue (Yes, I do realize it is still December 2007) of HOW Magazine in the mail. I was sitting in a holiday shopping traffic jam flipping through the publication when I came upon a major promotion for my book Identity Crisis!: 50 redesigns that transformed state identities into successful brands on the book promotion page. That's the opening spread of the multi-page Space Needle case study, by Hornall Anderson Design Works, featured in the piece.

My relationship with HOW goes back a few years now. I've been a speaker at several HOW Design Conferences, and will be making the presentation "Planning, Packaging & Promoting Yourself as the Product" at the May 2008 event in Boston. I've also been a member of the HOW Design Conference Advisory Council for a while. In the past I have also written articles for HOW, been featured in several others, and I serve on the HOW Magazine Editorial Advisory Board. HOW Books is also the publisher of my books The Savvy Designer's Guide to Success and Identity Crisis!

The fun staff at HOW has always made me feel like part of the family - so, maybe promoting my book in such a big way is kind of nepotism. I think I'll look at is as a great holiday gift from the whole clan.

Identity Crisis! makes its 'point'

In the past few weeks, I've enjoyed walking into bookstores and seeing that the spine of my book Identity Crisis! is living up to its desired effect. HOW Book designer Grace Ring did a great job creating an image that does kind of "yell" at the customer perusing the design volume shelves.

Just yesterday, someone with whom I was having coffee mentioned how eye-catching the spine, and book cover, were when seen in a store among other books. I replied that when HOW Books acquisitions editor Megan Patrick informed me of the working title Identity Crisis, back in February 2006, I sent her the following email:

Maybe it should be "Identity Crisis!" - with an exclamation point. One of my clients just went through hers and it needed/deserved the additional punctuation!

Besides, I figured it would look good on the spine and cover of the book. It does!