with featured selection 'Identity Crisis!"
Through the end of June, shoppers will receive an additional 15% off an entire purchase by using the code DEGD608 at checkout on the site. Signup for the HOWBookstore.com email newsletter while visiting the site and receive notifications of upcoming special promotion savings of up to 40% off and advance knowledge of future sale events.
Designer/author Jeff Fisher will be signing copies of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands during the 2008 HOW Design Conference to be held May 18-21 at the Hynes Convention Center in Boston, MA. The book signing is scheduled for Tuesday, May 20 from 5:30 to 7:00 p.m. in the HOW Conference Book Store.
The HOW Design Conference is an annual creativity, business and technology gathering for graphic design professionals This year nearly 50 speakers and wide variety of topical sessions and workshops.
Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives will once again speak at the conference. Fisher's session, Planning, Packaging & Promoting Yourself as the Product, will take a look at the challenges faced by graphic designers in marketing their own services.
Attendees can choose from more than 50 sessions in a variety of tracks, including Creativity & Inspiration, Design Disciplines, Career Development and more. Optional events include pre-conference workshops, a networking lunch, Boston design studio tours and more. The Conference will also host a Design Resource Center with exhibits featuring paper, stock photography, computer hardware and software, and products from other industry vendors.
More than 3,000 graphic designers, art directors, creative directors and illustrators are expected to participate in this year's Conference. The 2008 HOW Design Conference is presented by HOW Magazine, the creativity, business and technology magazine for graphic designers. HOW is published by F+W Publications, Inc. in Cincinnati, OH.
For additional information, and to register, visit the HOW Conference website and the HOW Conference blog.
Fisher has a long-standing relationship with the HOW organization. He has made presentations at previous HOW Conferences in New Orleans, San Deigo and Chicago. In addition to writing articles for HOW Magazine, the designer has often been the subject of pieces in the publication. Identity Crisis! was released by HOW Books in late 2007, and his first book, The Savvy Designer's Guide to Success, was released by the publisher in 2004. Fisher, is also a member of the HOW Magazine Editorial Advisory Board and the HOW Design Conference Advisory Council.
This afternoon I received my February 2008 issue (Yes, I do realize it is still December 2007) of HOW Magazine in the mail. I was sitting in a holiday shopping traffic jam flipping through the publication when I came upon a major promotion for my book Identity Crisis!: 50 redesigns that transformed state identities into successful brands on the book promotion page. That's the opening spread of the multi-page Space Needle case study, by Hornall Anderson Design Works, featured in the piece.
My relationship with HOW goes back a few years now. I've been a speaker at several HOW Design Conferences, and will be making the presentation "Planning, Packaging & Promoting Yourself as the Product" at the May 2008 event in Boston. I've also been a member of the HOW Design Conference Advisory Council for a while. In the past I have also written articles for HOW, been featured in several others, and I serve on the HOW Magazine Editorial Advisory Board. HOW Books is also the publisher of my books The Savvy Designer's Guide to Success and Identity Crisis!
The fun staff at HOW has always made me feel like part of the family - so, maybe promoting my book in such a big way is kind of nepotism. I think I'll look at is as a great holiday gift from the whole clan.
It's great to see HOW Magazine posting a blurb about Identity Crisis! on the homepage of their HOWdesign.com site. HOW is published by the same parent company as my book.
Since 2004 I have been a member of the HOW Magazine Editorial Advisory Board. I have also written for the magazine, and been included in HOW articles written by others. In May 2008 I will be speaking at a HOW Design Conference for a fourth time.
Fast forward seven years and Ilise Benun is known as one of powerhouses behind the Marketing Mentor. Ilise and I have kept in touch since she first interviewed me back in 1999. We usually have the opportunity to catch up in person at the annual HOW Design Conferences, where we both will speak again in 2008.
This morning, Ilise gave my new book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, a great mention on The Marketing Mix blog. Thank you, Ilise!
By the way, Ilise and Peleg Top (her Marketing Mentor "partner-in-crime") present the first of HOW Magazine's Grow Your Design Business From Your Desktop Webinar series - "Get Rich in a Niche" - tomorrow, September 27th.
