Identity Crisis! teaser spread No. 1 (Redux)

Another look at a chapter from Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, by Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives.

The above is just one spread of the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group.

Identity Crisis! is available at your local bookstores and online.

Image used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

© 2011 Jeff Fisher LogoMotives

HOW Blog posts Identity Crisis! sneak peek

For those interested in taking a closer look at the visual teaser pages of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, a downloadable PDF has been posted on the HOW Blog.

The document includes a look at the table of contents (above), and projects from Shine Advertising Co., Willoughby Design Group and Subplot Design.

Identity Crisis! was also featured this weel in the "Book Watch" section of the HOW Magazine e-newsletter with the following description:

"Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success. You'll get an inside look at the challenges of redesigning identities and see the creative and strategic thinking behind fresh design work."

HOW Books is the publisher of Identity Crisis! - and they also published my first book, The Savvy Designer's Guide to Success back in 2004. In addition, I serve on the HOW Magazine Editorial Advisory Board and the HOW Conference Advisory Council.

Look for Identity Crisis!: 50 redesigns that transformed stale identities into successful brands on your bookstore shelves in October.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Identity Crisis! teaser No. 12

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is the third spread of the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group. The opening spread was posted in Identity Crisis! teaser No. 1 and a second image was revealed in Identity Crisis! teaser No.8.

Future Identity Crisis! blog entries will include news and notes related to the book. Look for the book on your bookstore shelves in October.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Identity Crisis! teaser No. 8

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is a second spread from the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group. The opening spread was posted in Identity Crisis! teaser No. 1.

Future Identity Crisis! blog entries will include lists of other contributors selected to appear in the book, more visual teasers and related book news. Look for the book on your bookstore shelves later this year.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Identity Crisis! teaser No. 1

Here's the first sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is just one spread of the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group.

Future Identity Crisis! blog entries will include lists of other contributors selected to appear in the book, more visual teasers and related book news. The book is off to the printer. Look for it on your bookstore shelves later this year.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.