Identity Crisis! teaser spread No. 3 (Redux)

Another look at a chapter from Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, by Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives.

The above is just one spread of the Toppers Pizza identity re-design and rebranding effort, submitted for the book project by Shine Advertising Co.

Identity Crisis! is available at your local bookstores and online.

Image used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

© 2011 Jeff Fisher LogoMotives

Identity Crisis! teaser spread No. 2 (Redux)

Here's a look at another chapter from my book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is just one spread of the Vancouver Aquarium identity re-design and rebranding effort, submitted for the book project by the firm Subplot Design.

Identity Crisis! is available at your local bookstores and online.

Image used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

© 2011 Jeff Fisher LogoMotives

Identity Crisis! teaser spread No. 1 (Redux)

Another look at a chapter from Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, by Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives.

The above is just one spread of the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group.

Identity Crisis! is available at your local bookstores and online.

Image used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

© 2011 Jeff Fisher LogoMotives

Oregon Department of Forestry - A case study

In its seventy-nine-year history, the Oregon Department of Forestry has been represented by a series of identities. Most recently, in 1971, the department adopted a half-tree logo (below).

They had been using this logo for nearly two decades when a change was proposed. Many within (and out of) the State of Oregon government agency disliked the image and found that it was confusing to many others. Some thought the thin half-tree graphic conveyed a message of unhealthy forests.

The new logo (above) conveys a much more simplified and organic image, while maintaining some the inherent formality of a government agency identity. It projected the Department of Forestry's growing involvement and interest in all forest resources, including air, soil, water and trees. The new image is more inline with the Oregon Board of Forestry's new guiding policy document, the Forestry Program for Oregon.

The logo is the department identifier on all printed collateral, vehicles, uniform shoulder patches, the website and other materials. It is widely recognized due to the carving of the logo on signage at the Oregon Department of Forestry headquarters and throughout the state at ranger stations and state forest boundaries (above).

The rebranding of the Oregon Department of Forestry by Jeff Fisher LogoMotives is one of 50 case studies, from designers and firms around the world, featured in my latest book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands. The actual spread from the book is shown below. The volume was released by HOW Books in late 2007.

Identity Crisis! teaser No. 16

An additional sneak peek at my book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the spread featuring the Oregon Department of Forestry identity re-design case study - one of the designs from Jeff Fisher LogoMotives.

You'll find a number of teaser spreads from the book here on the Identity Crisis! blog.

Look for the book on bookstore shelves throughout the world and on all online booksellers.

Image: Copyright © 2008 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

VanderVeer Center - A case study

Dr. Elizabeth VanderVeer’s clinic, offering nonsurgical cosmetic procedures, was having an identity crisis. In the period of just over a year there had been two name changes (one logo is shown above) and a major internal business reorganization.

It was decided to rebrand the company with the Doctor’s name. Initially I was asked to maintain Papyrus as the font for the redesign. By showing the client multiple images of the font in use by local businesses I was able to encourage the use of another typeface.

Originally the client proposed that the identity have an Asian influence, with bamboo as a design element. As the project progressed further, it seemed more appropriate to create an image that worked well with the rich Tuscan colors the walls of the clinic had been painted. The font Mousse Script lent itself well to use in the identity, especially with the expressive “V” letterforms.

Once the new logo (at right) was finalized the rebranding took an unusual turn. Before a stationery package, or any collateral materials, could be designed the immediate creation of a two-page magazine spread was required to meet an impending deadline for the premiere issue of a new publication.

The previous ads (at left) ran over a period of the previous six months and demonstrated the split personality of the business at the time.

The fact that Dr. VanderVeer was an artist led to the proposing of “The Art & Science of Image Enhancement” as a tagline. With the photo images of Loma Smith, the colors of painted walls in the clinic and the new identity, the ad effectively introduced the VanderVeer rebranding. The ad became the inspiration for all other marketing and advertising pieces.

The rebranding of the VanderVeer Center is one of 50 case studies, from designers and firms around the world, featured in my latest book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands. The volume was released by HOW Books in late 2007. Read more about the book on the Identity Crisis! blog.

The initial two-page VanderVeer Center ad (above) was honored with a 2007 Summit Creative Award. A one-page version of the ad appears in The Big Book of Layouts. The VanderVeer Center logo is featured in The Big Book of Logos 5. The rebranding case study is also posted on the membership site The Designers Inner Circle.

© 2008 Jeff Fisher LogoMotives.

Identity Crisis! teaser No. 15

An additional sneak peek at my book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the second spread of the VanderVeer Center identity re-design submission - one of the designs from Jeff Fisher LogoMotives.

Take a look at the first two pages here. Read more about this case study on bLog-oMotives. You'll find a number of teaser spreads from the book here on the Identity Crisis! blog.

Look for the book on bookstore shelves throughout the world and on all online booksellers.

Image: Copyright © 2008 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Identity Crisis! teaser No. 14

Here's another sneak peek at my book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is the first spread of the VanderVeer Center identity re-design submission - one of the designs from yours truly.

Read more about this case study on bLog-oMotives.You'll find a number of teaser spreads from the book here on the Identity Crisis! blog.

Look for the book on bookstore shelves throughout the world and on all online booksellers.

Image: Copyright © 2008 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Identity Crisis! - part of HOW's 'Creative Life'

I earlier posted that a download of some teaser spreads from Identity Crisis! had been made available through the HOW Blog. The same PDF preview of the book is also available on HOW Magazine's website on the "Your Creative Life" page of the Design & Creativity section. Enjoy!

HOW Blog posts Identity Crisis! sneak peek

For those interested in taking a closer look at the visual teaser pages of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, a downloadable PDF has been posted on the HOW Blog.

The document includes a look at the table of contents (above), and projects from Shine Advertising Co., Willoughby Design Group and Subplot Design.

Identity Crisis! was also featured this weel in the "Book Watch" section of the HOW Magazine e-newsletter with the following description:

"Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success. You'll get an inside look at the challenges of redesigning identities and see the creative and strategic thinking behind fresh design work."

HOW Books is the publisher of Identity Crisis! - and they also published my first book, The Savvy Designer's Guide to Success back in 2004. In addition, I serve on the HOW Magazine Editorial Advisory Board and the HOW Conference Advisory Council.

Look for Identity Crisis!: 50 redesigns that transformed stale identities into successful brands on your bookstore shelves in October.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Identity Crisis! teaser No. 13

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is the third spread of the Vancouver Aquarium identity re-design submission from the folks at Subplot Design. The opening spread was posted in Identity Crisis! teaser No. 4 and a second image was revealed in Identity Crisis! teaser No.10.

Future Identity Crisis! blog entries will include news and notes related to the book. Look for the book on your bookstore shelves in October.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Identity Crisis! teaser No. 12

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is the third spread of the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group. The opening spread was posted in Identity Crisis! teaser No. 1 and a second image was revealed in Identity Crisis! teaser No.8.

Future Identity Crisis! blog entries will include news and notes related to the book. Look for the book on your bookstore shelves in October.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Identity Crisis! teaser No. 11

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is a second spread from the Toppers Pizza identity re-design and rebranding case study from Shine Advertising Co.. The opening spread of the client's project was posted in Identity Crisis! teaser No. 6.

Future Identity Crisis! blog entries will additional visual teasers and related book news. Look for the book on your bookstore shelves this fall.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Identity Crisis! teaser No. 10

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is a second spread from the Vancouver Aquarium identity re-design case study from the team at Subplot Design. The opening spread of the aquarium project was posted in Identity Crisis! teaser No. 4.

Future Identity Crisis! blog entries will additional visual teasers and related book news. Look for the book on your bookstore shelves this fall.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Identity Crisis! teaser No. 9

My upcoming book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands features 50 case studies of identity re-designs and rebranding with the application of the new business images. Projects showcased include "mom and pop" businesses, major corporations, educational facilities, nonprofit organizations, government agencies and more.

Design entities from around the world, from one-person operations to major industry firms, submitted work for possible inclusion in the book. With a series of Identity Crisis! blog entries I have been announcing the firms and projects that are included in the book. Each re-design is an Identity Crisis! chapter.

Here is the fifth, and final, installment of ten re-design case studies included in the book, listed by project featured and firm responsible for the effort:

Canton Crossing
Round2 Communications (now R2i) • Baltimore,, MD USA

Mayhem Studios
Mayhem Studios • Los Angeles, CA USA

Vancouver Aquarium
Subplot Design Inc. • Vancouver, BC Canada

Frivole Couture
Breathewords • Caldas da Rainha, Portugal

The Boyd Center for Integrative Health
b-design • San Diego, CA USA

Murray's Jewelers
nHarmony, Inc. • Muncie, IN USA

Weyerhaeuser Company - iLevel
Hornall Anderson Design Works • Seattle, WA USA

Slipstream Design
Modern Dog Design Co. • Seattle, WA USA

Sigma Chi
Brainforest, Inc. • Chicago, IL USA

American Technion Society
Shapiro Design Associates Inc. • Irvington, NY USA

I will continue to use the Identity Crisis! blog to post some additional visual teasers, and other related news items and notes. The book is scheduled for a September release.

Identity Crisis! teaser No. 8

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is a second spread from the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group. The opening spread was posted in Identity Crisis! teaser No. 1.

Future Identity Crisis! blog entries will include lists of other contributors selected to appear in the book, more visual teasers and related book news. Look for the book on your bookstore shelves later this year.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Identity Crisis! teaser No. 7

The upcoming book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands features 50 case studies of identity re-designs and rebranding with the application of the new business images. Projects showcased include "mom and pop" businesses, major corporations, educational facilities, nonprofit organizations, government agencies and more.

Design entities from around the world, from one-person operations to major industry firms, submitted work for possible inclusion in the book. With a series of Identity Crisis! blog entries I am announcing the firms and projects that are included in the book. Each re-design is an Identity Crisis! chapter.

Here is the fourth installment of ten re-design case studies included in the book, listed by project featured and firm responsible for the effort:

Outward Bound
Identityworks • Rye, NY USA
Connacher Design • Stamford, CT USA

Vita Cafe
Fullblast, Inc • Portland, OR USA

Washington Conservation Guild
CC Graphic Design • Salt Lake City, UT USA

Joffrey Ballet
Avenue Marketing & Communications • Chicago, IL USA

Intelligent Creatures
3 Dogz Creative Inc. • Toronto, ONT Canada

The Des Moines Playhouse
Sayles Graphic Design • Des Moines, IA USA

Central Florida West
Advertising By Design • Minneola, FL USA

Union Square Partnership
Shapiro Design Associates Inc. • Irvington, NY USA

Schellin Grounds Maintenance
angryporcupine*design • Park City, UT USA

Energias de Portugal
MyBrand • Lisbon, Portugal

I will soon post the final list of contributors on the Identity Crisis! blog - and will continue relaying other related news items and notes. The book is scheduled for a September release.

Identity Crisis! teaser No. 6

Here's yet another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is just one spread of the Toppers Pizza identity re-design and rebranding effort, submitted for the book project by Shine Advertising Co.

Upcoming Identity Crisis! blog entries will include lists of other contributors selected to appear in the book, more visual teasers and related book news. The book is currently at the printer. Look for it on your bookstore shelves this fall.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Identity Crisis! teaser No. 5

The upcoming book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands features 50 case studies of identity re-designs and rebranding with the application of the new business images. Projects showcased include "mom and pop" businesses, major corporations, educational facilities, nonprofit organizations, government agencies and more.

Design entities from around the world, from one-person operations to major industry firms, submitted work for possible inclusion in the book. With a series of Identity Crisis! blog entries I will announce the firms and projects that are included in the book. Each re-design is an Identity Crisis! chapter.

Here is the third group of ten re-design case studies included in the book, listed by project featured and firm responsible for the effort:

Vickie Lea Designs, Inc.
RDQ (Rdqlus Design Quantum) • Omaha, NE USA

Ruby Receptionists
Sockeye Creative • Portland, OR USA

Los Angeles Mission
Graphicwise, Inc • Irvine, CA USA

Software Spectrum
MasonBaronet • Dallas, TX USA

Ecos Consulting
Fullblast, Inc. • Portland, OR USA

Space Needle
Hornall Anderson Design Works • Seattle, WA USA

Oregon Department of Forestry
Jeff Fisher LogoMotives • Portland, OR USA

CHUMS
Fullblast, Inc. • Portland, OR USA

Pier 39 Steakhouse and Winery
Graphicwise, Inc • Irvine, CA USA

Portland State University
Sockeye Creative • Portland, OR USA

Over the next few weeks I will post additional contributors to Identity Crisis!, as well as other news and notes. The book is scheduled for a September release.

Identity Crisis! teaser No. 4

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is just one spread of the Vancouver Aquarium identity re-design and rebranding effort, submitted for the book project by the firm Subplot Design.

Upcoming Identity Crisis! blog entries will include lists of other contributors selected to appear in the book, more visual teasers and related book news. The book is off to the printer. Look for it on your bookstore shelves this fall.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.