Identity Crisis! teaser No. 4

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is just one spread of the Vancouver Aquarium identity re-design and rebranding effort, submitted for the book project by the firm Subplot Design.

Upcoming Identity Crisis! blog entries will include lists of other contributors selected to appear in the book, more visual teasers and related book news. The book is off to the printer. Look for it on your bookstore shelves this fall.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.