'Identity Crisis!' contributor 'toots' his horn

I want to acknowledge Calvin Lee, of Mayhem Studios, for taking the news of his two identity redesign projects appearing in the upcoming book Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands and running with the information as a promotion tool. For years I've written, and made presentations, about the need for designers to fine-tune their marketing skills - especially through the use of press releases. Lee has used this promotion tactic extremely well in marketing his own design business.

The Internet posting of the press release on various free PR distribution sites is bringing a lot of traffic to the Identity Crisis! blog. As an example of how a design firm (or independent designer) can use inclusion in a book, or news of industry design awards, here's the content of Lee's press release:

Mayhem Studios Case Studies Published
in Jeff Fisher's Identity Crisis!

Los Angeles, Calif. - The identity of Mayhem Studios client Fagerholm & Jefferson Law Corporation and the award-winning, Los Angeles-based, design firm's own identity will be featured in Jeff Fisher's next book 'Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands.' 'Identity Crisis!' will be released by HOW Design Books in 2007.

'Identity Crisis!' takes a fresh look at 50 before and after case studies by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success.

Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.

For more information, please visit http://identitycrisisbook.blogspot.com.

Jeff Fisher, author of the 'Savvy Designer's Guide to Success' is the Engineer of Creative Identity for Jeff Fisher LogoMotives. He has received over 550 regional, national and international design awards for his logo design efforts. His work is featured in over 85 books about logos, the business of design, and small business marketing. Fisher serves on the HOW Magazine Editorial Advisory Board, the UCDA Designer Magazine Editorial Advisory Board, and the HOW Design Conference Advisory Council. In addition, Fisher also writes for CreativeLatitude.com and HOW Magazine.

About Mayhem Studios:
Mayhem Studios is small, award-winning design firm located in Los Angeles, California, developing identity and brand recognition for small, mid-size and large businesses across the nation.

The Studio uses strategic and creative design with effective messages targeted to the client’s specific audiences to produce identity and branded collateral pieces, annual reports, brochures, logo design, advertising & interactive web sites.

Calvin Lee, Principal & Creative Director of Mayhem Studios is a graduate of Platt College and serves as a member of the Platt College Advisory Board for the Visual Communications Department, NO!SPEC Committee and on the Creative Latitude Management Team.

Contact:
Calvin Lee, Principal
Mayhem Studios
Web: www.mayhemstudios.com
Blog: www.mayhemstudios.com/blog

I want to thank Cal for his 'Identity Crisis!' submissions - and for promoting the book while also increasing awareness of his own work.