Identity Crisis! teaser No. 6

Here's yet another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is just one spread of the Toppers Pizza identity re-design and rebranding effort, submitted for the book project by Shine Advertising Co.

Upcoming Identity Crisis! blog entries will include lists of other contributors selected to appear in the book, more visual teasers and related book news. The book is currently at the printer. Look for it on your bookstore shelves this fall.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.