Identity Crisis! teaser No. 13

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is the third spread of the Vancouver Aquarium identity re-design submission from the folks at Subplot Design. The opening spread was posted in Identity Crisis! teaser No. 4 and a second image was revealed in Identity Crisis! teaser No.10.

Future Identity Crisis! blog entries will include news and notes related to the book. Look for the book on your bookstore shelves in October.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

'Identity Crisis!' contributor making his mark

Every once in a while I do a Google search to see where Identity Crisis!: 50 redesigns that transformed stale identities into successful brands is popping up. Tonight I was pleased to find a mention attached to one of my favorite design people - and an Identity Crisis! contributor - Steve Gordon of RDQ - Rdqlus Design Quantum. Steve's re-design for Vickie Lea Designs, Inc. adds a unique identifying mark, and some vibrant color, to my book.

The mention of Identity Crisis! appears in Gordon's contributor bio for the online design magazine Graphic Define. Check out his article Your Creative Collective.

By the way, Identity Crisis! W.O.W. contributor Debbie Millman also has a piece in the current issue - an interview will James Victore with the title How To Think Like A Great Graphic Designer.

Image: Courtesy of Graphic Define.

Identity Crisis! teaser No. 12

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is the third spread of the Sheridan's Lattes and Frozen Custard identity re-design submission from the folks at Willoughby Design Group. The opening spread was posted in Identity Crisis! teaser No. 1 and a second image was revealed in Identity Crisis! teaser No.8.

Future Identity Crisis! blog entries will include news and notes related to the book. Look for the book on your bookstore shelves in October.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

A big THANKS to UnBeige

Do you ever feel that someone is looking over your shoulder and watching you design, write your blog, or surf the Internet? Well, they are - and in my case it seems to be the staff at the mediabistro.com blog UnBeige. Today they are "Watching LogoMotives Go Hardcover."

Thanks guys!

Identity Crisis! advance copy arrives

Amy Schell, my HOW Books editor for Identity Crisis!: 50 redesigns that transformed stale identities into successful brands (and Savvy Designer's Guide to Success), surprised me yesterday with the delivery of an advance copy of my book. It's an amazing feeling getting that first look at the actual product.

The book is exactly what I set out to write and the presentation of the content is incredible. Amy, book designer Grace Ring, and the entire HOW Books gang did a great job on this effort. I'm still repeatedly flipping through the book and checking it all out and I'm really pleased with the end result. I hope all contributors will be just as happy when the book is actually released.

The book is to arrive at the F+W/HOW warehouse in late September and then it's shipped out to booksellers around the world.

Identity Crisis! teaser No. 11

Here's another sneak peek at my upcoming book, Identity Crisis!: 50 redesigns that transformed stale identities into successful brands

The above is a second spread from the Toppers Pizza identity re-design and rebranding case study from Shine Advertising Co.. The opening spread of the client's project was posted in Identity Crisis! teaser No. 6.

Future Identity Crisis! blog entries will additional visual teasers and related book news. Look for the book on your bookstore shelves this fall.

Image: Copyright © 2007 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Major corporate identity crises reviewed in book

At times major national and international corporations will have very public identity crises. Last year, along with Howard Belk of Siegel+Gale and Bill Gardner of Gardner Design (and LogoLounge), I was asked to comment on a variety of logo redesigns for a Fortune magazine article with the title "Logo-Licious or Lame." Our comments on the identities of Kodak, Intel, Sprint & AT&T were published in the magazine and online.

In addition to a great foreward by Jack Anderson of Hornall Anderson, "words of wisdom" from leaders in the design industry, and identity redesigns from contributers around the world, my book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands includes my expanded comments on the new logos of those major corporations. My reviews of the Quark, UPS, Unilever, USA Network and Visa revamps are also featured.

Yes, each time I see the latest USA Network logo I still see images of male genitalia...

Image: Article from February 2006 Fortune magazine.